Special Events

SoftLetter's SaaS University (20 - 21 April - Washington DC / Arlington, VA)

Marketing, Selling, Infrastructure and Financing SaaS

SoftLetter will be holding another session of it's well attended SaaS University. This session once again covers topics that are essential for any SaaS / On-demand software vendor or service provider. The SaaS University agenda can be viewed here. We will be making a presentation that will cover how to select pricing metrics, establish price levels and packaging considerations critical to success. The day after the SaaS University sessions, 22 April, Software Pricing Partners will hold a one-day pricing workshop. (See below.) If you want to register for SaaS University or want to register for both SaaS U and the pricing workshop, a bundled discount is available. If you want to register for the pricing workshop alone, register here.

Software Pricing Partners Workshop (22 April - Washington DC / Arlington, VA)

SaaS Pricing: The Basics & Beyond

Software Pricing Partners is presentinga full day workshop in Arlington VA on 22 April, the day after SoftLetter's SaaS University. The workshop covers how to price a SaaS offering, starting with software pricing fundamentals.

This full-day workshop is intended for executives who make or influence decisions about software pricing, packaging and licensing. People who can benefit the most range from CxOs to pricing specialists, product managers, and marketing managers. Attendees will broaden their knowledge of the fundamentals and learn tactics that can be particularly effective in today's economy. More information about the software pricing workshop >>>