SoftSummit Conference (11 - 13 October - San Jose, CA)

Strategize. Adapt. Succeed.

Strategic Solutions for Today’s Fast-Changing Market

The software industry and the markets it serves continues to grow, mature and change. The strategic importance of applications has grown from being helpful to being mission critical. To software vendors and, increasingly, high-tech manufacturers, applications are the business - yet most companies manage application usage tactically, if at all.

SoftSummit is the only conference that highlights the issues and challenges and provides strategic solutions for thriving in today’s market. SoftSummit brings together industry analysts, thought-leaders, peers and colleagues from software vendors and high-tech manufacturers facing these very challenges.

SoftSummit gives you the opportunity to hear about such important trends as Virtualization, Compliance, Consumption Licensing, Cloud and SaaS. You will learn about the impact these technologies and trends have on licensing, entitlement management, device lifecycle management, as well as, software delivery and updating policies and processes. New this year is hearing directly from companies that are adopting these technologies and how they deal with the licensing and entitlement management challenges they are facing.

Lastly, you will learn how you can leverage strategies and solutions to capitalize on these trends and technologies to grow, and in some cases, transform your business. And most importantly, you will hear from companies just like your own, who have embraced these technologies and trends to transform their business and prosper. More >>>

SaaS Pricing: The Basics & Beyond

Software Pricing Partners is presenting a full day workshop in San Jose, CA, the day after SoftSummit 2010, and one in Boston, the day after SaaS University. The workshop covers how to price a SaaS offering, starting with software pricing fundamentals which can be broadly applied.

This full-day workshop is intended for executives who make or influence decisions about software pricing, packaging and licensing. People who can benefit the most range from CxOs to pricing specialists, product managers, and marketing managers. Attendees will broaden their knowledge of the fundamentals and learn tactics that can be particularly effective in today's economy. More >>>

Professional Pricing Society Fall Conference and Workshops (27 - 29 October - San Francisco, CA)

Pricing for the New Economy

The Professional Pricing Society is the longest standing organization serving the needs of people for whom pricing is a critical skill. This is the 21st Fall Conference whose focus is to help people understand new economic realities and make pricing the key to improve profitability and stimulate growth.

This Fall’s event has been designed to put the best minds together, to create new ideas and to build new ways to increase margins in the context of a new economy. There’s no other event in the world that will allow you to connect with your peers, learn from Pricing Experts, experience the latest Pricing Technologies and share your experiences.

The program also offers a great selection of Workshops to choose from delivered by prominent pricing experts. Between the workshops and the conference itself, you have the opportunity to choose the best specialized pricing presentations to enhance your company’s bottom line. More >>>

SaaS University Conference and Workshops (9 - 11 November - Boston, MA)

Softletter's SaaS University

Whether you are just starting up a SaaS company or are a seasoned executive at one, SaaS University is the best place to go for timely, actionable information. As in the past, SaaS University offers two jam-packed days (30+ sessions, 6 tracks). In addition to the information you get from SaaS U sessions and the informal networking, attendees also get copies of the presentations, a free copy of one of Softletter's SaaS Research Reports (a $400-500 value) and a complimentary one year subscription to Softletter (a $400 value). In addition to the conference, there are workshops on channel development, transition to SaaS, lead generation and management, and the Software Pricing Partners' pricing workshop. More >>>

Special Events