Software and SaaS Pricing Workshop

Throughout 2009, Software Pricing Partners held a series of workshops in the US and New Zealand in conjunction with several organizations. The second workshop in the 2010 series of workshops kicks-off right after SaaS University in the Washington DC area (Arington VA) on 22 April 2010. (SaaS University will be held on the 20th and 21st.)

This full-day workshop is intended for executives who make or influence decisions about software pricing, packaging and licensing. People who can benefit the most range from CxOs to pricing specialists, product managers, and marketing managers. Attendees will broaden their knowledge of the fundamentals and learn tactics that can be particularly effective in today's economy.

This workshop focuses on SaaS pricing but covers the basics of software pricing. The workshop will be led by Jim Geisman, a founder and principal of Software Pricing Partners. Jim is a acknowledged expert in the software pricing field. His firm has helped numerous emerging and established software companies solve some of the thorniest pricing problems, including how to transition to the on-demand SaaS pricing model. With clients ranging from multinational Fortune 500s and multi-billion dollar Japanese trading companies to early stage ventures, Software Pricing Partners has significant experience spanning software, computer hardware, and related services.

The content is practical and down-to-earth, drawn from consulting engagements and industry sources. The materials are constantly refreshed to address the changes in the competitive environment and the challenges presented by today's economy. The workshop runs from 8:30 AM to 4:30 PM including breaks and lunch. The price of the workshop is $595 per attendee which includes a copy of the presentation materials. Group discounts are available. (Use the registration button below.)

If you want to attend SaaS University and the workshop, the conference + workshop bundle is the 4th item on the SaaS University order entry page. Use the discount code SOFTWAREPRICE100.

Some of the topics we expect to cover include: Software Pricing Basics  A five-step methodology for setting prices  Aligning pricing metrics with value delivered  How packaging can create a strategic advantage  Gaining confidence when setting new-product prices  Why pricing simplicity beats precision SaaS Pricing  Triangulating into the correct price level  Creating and pricing a value-driven product line  Revenue forecasting in a SaaS World  SaaS pricing and cloud computing Special Topics (Subject to change)  Comparing SaaS with other pricing models  Creating value in a SaaS business  Linking pricing with process  Using negotiated discounts strategically

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Note: This workshop can be delivered as an on-site workshop for both training and gaining clarity on pricing issues. If you feel your company is wasting too much time talking about pricing or fixing pricing problems, an on-site workshop might help. A customized 1/2-day or 1-day workshop can give a team the insights, tips and tools they need to do a better job of pricing and remove the barriers that stand in the way of growth. Contact us for more information.