Software Pricing Partners Principals
The Software Pricing Partners team consists of a small group of senior
managers who have worked closely together often for many years.
We oversee and do the work. Areas requiring specialized skills,
such as competitive analysis or market research we use trusted affiliates
with whom we have worked before.
Our objective is to serve our clients as cost effectively as possible.
The Executive Management Team
is founder and principal of Software Pricing Partners, Inc. where
he provides senior management counsel and marketing and sales consulting
services. He has led consulting engagements for a broad range of
clients addressing fundamental issues affecting business success.
Before founding Software Pricing Partners, he held marketing management
positions at Tektronix and served as the first director of marketing
at Apollo Computer. He was also a member of the ARPANET
team at Bolt Beranek and Newman where he performed throughput
testing of the forerunner of the Internet.
Mr. Geisman received his BS and MS in Electrical Engineering from
Tufts University where he was elected to Eta Kappa Nu, the EE honor
society. He holds an MBA from Harvard Business School. A former
consulting editor of Software Success Newsletter, he is widely published
and considered an expert in software pricing strategy and sales
negotiations. He is a sought after speaker for computer trade and
industry association meetings.
is a principal of Software Pricing Partners, Inc. where he provides
senior management counsel in business and marketing strategy. His
perspective is strategic, concentrating on the development of price
structures and packaging that facilitate the quantification of product
value, and helping clients strike an effective balance between pricing
precision and simplicity. His focus is customer research, positioning,
and the development of comprehensive marketing and sales programs.
Mr. Maruskin has been involved in building businesses and brands
for more than 25 years. He began his career at Leo Burnett and Ogilvy
& Mather where he worked with nationally-known clients including
Procter & Gamble, Armour Dial, and McDonalds. He went on to
found M & D Communications Engineering, a marketing consultancy,
to bring the experience and discipline of these world-class consumer
marketers to his B2B clients, many with high-technology products
and services. He later founded emanem partners, a consulting firm
providing clients across a broad range of industries with strategic
direction, thought leadership, and implementation follow-through
on matters of general business as well as marketing.
Mr. Maruskin received his BS in Aeronautical Engineering from Pennsylvania
State University and his MS in Mechanical Engineering from Northeastern
University. He also holds an MBA from Harvard Business School.