Summary Profile

Jim Geisman, Principal and Founder (Contact Jim)

Jim is an acknowledged expert in software pricing and, since founding the firm in 1982, has helped several hundred companies develop effective pricing strategies. He has consulted with a number of established and emerging software companies. He has experience in B2B desktop, enterprise-class and, more recently Software-as-a-Service / on demand software.

He is a frequent speaker at national and international events and is an acknowledged expert in software price setting and deal negotiations. He is widely published in national and international business and trade publications.

Jim was the editor of Software Success, a newsletter for software company CEOs. He was on the Executive Committee of the MIT Enterprise Forum and chaired the Forum's Start-Up Clinic from 1992 - 2002. He was on the Board of the Harvard Business School Association of Boston. Jim is on the Board of the Professional Pricing Society. .

He has been a co-founder, director, advisor and mentor to early stage companies and has helped raise more than $25M for various ventures. Jim helped BrookTrout Technologies and MicroTouch Systems raise their seed round. A semiconductor capital equipment company that he co-founded was sold to Balzers. A company he advised on transactions led to their acquisition by Network Appliance. He has been a board member or advisor to several early stage technology companies and has consulted with more than 100 early stage ventures.

Jim was the first director of marketing at Apollo Computer, the first successful workstation company. He also worked at the company that developed the ARPANET (the pre-cursor to the Internet) and did the original network testing when there were four nodes on the network.

Jim holds BS and MS degrees in Electrical Engineering from Tufts University and an MBA from Harvard Business School.