Summary Profile

John Maruskin, Principal (Contact John)

John Maruskin is a principal of Software Pricing Partners, Inc. where he is active in helping clients identify and address the broad range of opportunities and challenges associated with pricing. His perspective is strategic, concentrating on the development of price structures and packaging that facilitate the quantification of product value, and helping clients strike an effective balance between pricing precision and simplicity. He is often called upon to help clients in articulating product value for use in sales and marketing materials, and he is also active in the development and implementation of the firm’s business and marketing strategies.

Before joining Software Pricing Partners, John was involved in building businesses and brands for more than 25 years. He began his career at Leo Burnett and Ogilvy & Mather where he worked with nationally-known clients including Procter & Gamble, Armour Dial, and McDonalds.

He went on to found M & D Communications Engineering, a marketing consultancy that brought the experience and discipline of world-class consumer marketers to its business-to-business clients.

John later founded emanem partners, a consulting firm providing clients across a broad range of industries with strategic direction, thought leadership, and implementation follow-through on matters of general business strategy as well as marketing.

He holds BS in Aeronautical Engineering from Pennsylvania State University, an MS in Mechanical Engineering from Northeastern University and an MBA from Harvard Business School.