of Software Pricing Partners, Inc.
Partners, Inc. (formerly known as MarketShare, Inc.) is a management
consultancy that began in 1982. Since its founding, the company
has specialized in the technology industry, particularly computer
software. The focus of the practice is on pricing - helping clients
generate increased revenue, profit, and cash flow from the products
& services they sell and the professionals who sell them. (Software
Pricing Partners In-Depth >>>)
Our consulting services are provided in three related practice
areas: Value-Driven Pricing, Strategic Discounting, and
Value-Based Selling, as described below. (More
about Practice Areas In-Depth
Value-Driven Pricing - Setting price
levels based on the value delivered to customers, and developing
price and discount structures that make the value of products
& services easier to sell by making sure pricing doesn't get
in the way.
Strategic Discounting - Identifying
how well current discounting practices support company objectives
and, using proven techniques, helping a company achieve higher
returns for the discount dollars they invest in their customers.
Value-Based Selling - Identifying and
arming sales professionals with the messages and materials they
need to persuasively communicate the economic value of software
products & services customers.
The clients of Software Pricing Partners tend to be mid- to large-sized
established companies, though smaller, emerging companies are represented
within the client mix. Software Pricing Partners has served clients
from Canada, Europe, Japan, New Zealand and the US. (More
about Our Clients >>>.)
Our work is
typically done on a project basis. Projects are often delivered
in phases to get results quickly and affordably. (More about Our
Client engagements are developed and executed by the firm's principals.
Project associates, when they are used, leverage the expertise of
the Principals. (More
about The Principals >>>.)
The company is headquartered in Wayland, Massachusetts, a suburb
of Boston. (Contact Information >>>)