Overview of MarketShare, Inc.

MarketShare, Inc. is a management consultancy that began in 1982. Since its founding, the company has specialized in the technology industry, particularly computer software. The focus of the practice on pricing - helping clients generate increased revenue, profit, and cash flow from the products & services they sell and the professionals who sell them. (MarketShare In-Depth >>>)

Our consulting services are provided in three related practice areas: Value-Driven Pricing, Strategic Discounting, and Value-Based Selling, as described below. (More about Practice Areas In-Depth >>>)

Value-Driven Pricing - Setting price levels based on the value delivered to customers, and developing price and discount structures that make products & services easier to sell and their value easier to see.

Strategic Discounting - Identifying how well current discounting practices support company objectives and, using proven techniques, helping a company achieve higher returns for the discount dollars they invest.

Value-Based Selling - Identifying the economic value of software products & services for individual customer segments, and arming sales professionals with the messages and materials they need to persuasively communicate that value.

MarketShare clients tend to be mid- to large-sized established companies, though smaller, emerging companies are represented within the client mix. MarketShare has served clients from Canada, Europe, Japan, New Zealand and the US. (More about MarketShare Clients >>>.)

Our work is typically done on a project basis. Projects are often delivered in phases to get results quickly and affordably. (More about MarketShare Projects>>>.)

Client engagements are developed and executed by the firm's principals. Project associates, when they are used, leverage the expertise of the Principals. (More about MarketShare Principals >>>.)

The company is headquartered in Wayland, Massachusetts, a suburb of Boston. (Contact Information >>>)