Overview
of SoftwarePricingPartners, Inc.
SoftwarePricingPartners,
Inc. (formerly known as MarketShare, Inc.) is a management consultancy
that began in 1982. Since its founding, the company has specialized
in the technology industry, particularly computer software. The
focus of the practice on pricing - helping clients generate increased
revenue, profit, and cash flow from the products & services
they sell and the professionals who sell them. (SoftwarePricingPartners
In-Depth >>>)
Our consulting services are provided in three related practice
areas: Value-Driven Pricing, Strategic Discounting, and
Value-Based Selling, as described below. (More
about Practice Areas In-Depth
>>>)
Value-Driven Pricing - Setting price
levels based on the value delivered to customers, and developing
price and discount structures that make products & services
easier to sell and their value easier to see.
Strategic Discounting - Identifying
how well current discounting practices support company objectives
and, using proven techniques, helping a company achieve higher
returns for the discount dollars they invest.
Value-Based Selling - Identifying the
economic value of software products & services for individual
customer segments, and arming sales professionals with the messages
and materials they need to persuasively communicate that value.
The clients of SoftwarePricingPartners tend to be mid- to large-sized
established companies, though smaller, emerging companies are represented
within the client mix. SoftwarePricingPartners has served clients
from Canada, Europe, Japan, New Zealand and the US. (More
about Our Clients >>>.)
Our work is
typically done on a project basis. Projects are often delivered
in phases to get results quickly and affordably. (More about Our
Projects>>>.)
Client engagements are developed and executed by the firm's principals.
Project associates, when they are used, leverage the expertise of
the Principals. (More
about The Principals >>>.)
The company is headquartered in Wayland, Massachusetts, a suburb
of Boston. (Contact Information >>>)
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