September 7, 2010  






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Product Management

Boston Product Management Association (BPMA)is the only professional association in the Greater Boston area dedicated to the career development of product management and product marketing professionals. BPMA is a not-for-profit, membership-based association that offers both local events as well as a comprehensive set of online resources.

Members of BPMA includes product managers, product marketing managers, product planners, brand managers and other professionals engaged in the management and development of products or services. BPMA offers many opportunities for professional growth and development - including our quality guest speaker program. Check out the calendar for our upcoming events. BPMA also offers an active online community of experienced professionals that can provide timely, dynamic feedback to help product marketing professionals reach their goals.

Pragmatic Marketing, Inc. provides product marketing training and consulting focusing on strategic, market-driven techniques. Pragmatic’s training courses are aimed specifically at high-tech firms and emphasize business-oriented definition of market problems. The Pragmatic approach results in reduced risk and faster product delivery and adoption. Pragmatic Marketing, Inc. has offered training programs specifically designed for dealing with all aspects of product marketing since 1993.

FeaturePlan is requirements management software built for software product management. Based on the industry-standard Pragmatic Marketing® framework, this enterprise software helps you build a more efficient product management process in your organization. Product managers who are freed from their data management chores can spend more time on strategic tasks – which helps your organization build products that are better aligned with market needs. Their website is a treasure trove of information including "The Product Management View" a resource for software product managers. This section of the website contains links to a number of webinars including one of ours "How to Improve Pricing and Make Pricing Decisions Less Painful"

Software Product Management Essentials by Alyssa Dver is a practical, down-to-earth guide for software product managers written by a software product manager. With over 10,000 copies of the original 2003 book sold, Software Product Management Essentials has become an essential tool for both new and seasoned product managers worldwide. Designed for small and midsize companies, the book explains the tasks, challenges and rewards of being a product manager. It is loaded with benchmark information, best practices, and practical tips to help every product manager succeed. The book has been endorsed by many respected product management organizations and has received favorable reviews from other experts and organizations. Any product manager wanting to improve their craft will want this concise, easy-to-read book. The book includes invaluable templates, real examples and specific processes that can accelerate and improve the complex and interdisciplinary tasks that must be done in order to deliver quality, on-time software. For more information, click here.

SoftwareMarketSolution.com -SoftwareMarketSolution.com is a resource site for software marketers. It includes companies, products, and services that the site's creator, Merrill R. ("Rick") Chapman thinks will be of value to anyone who needs to start, refine, or improve their software marketing. SoftwareMarketSolution.com is sponsored by Aegis Resources, publisher of The Product Marketing Handbook for Software, 3rd Edition. The Handbook is the definitive guide for software marketers looking to succeed in today's ultra-competitive market.

The 280 Group provides Product Marketing and Product Management Consulting services and hand picked Contractors to software and hardware companies in Silicon Valley and beyond. The firm helps its clients define, launch and market breakthrough new products and solutions. Customers range from Fortune 500 companies such as Adobe and Palm to startups such as Quiver, Propel and dozens of others.

Accept Software provides product planning applications that help enterprise product organizations achieve sustainable competitive advantage by defining products and features that address broad markets without being overly complex. The company's flagship product, Accept Planner 2™, provides an integrated, collaborative planning environment. Accept Planner lets companies define market-leading product strategies, and translate them into winning, tactical product plans across the entire product lifecycle.

BusinessPlans.org - Resource site developed and maintained by Business Resource Software, Inc.. In addition to business plan software, they offer PlanWrite for Pricing. They also offer a resource page on product pricing (not software).


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