MarketShare, Inc.
MarketShare is a management consultancy that, since
its founding in 1982, has specialized in the technology industry,
particularly computer software. Our focus is pricing - helping clients
generate increased revenue, profit, and cash flow from the products
& services they sell and the professionals who sell them. We
help our clients in three related practice areas...
Value-Driven Pricing - Developing and implementing more effective pricing strategies, policies, and tactics.
Strategic Discounting - Identifying ways to more
effectively track negotiated discounts and to improve the return
on these marketing "investments".
Value-Based Selling - Developing and implementing
analytical tools that help sales professionals better quantify
and communicate product value.
For more information about MarketShare go to About
Us
The SoftwarePricing website is a compilation of publicly
available information on pricing along with pricing perspectives
and insights developed by MarketShare over the past twenty years.
It is a resource for organizations and individuals involved in pricing
software and related products. It can be particularly useful for
those considering engaging consultants to help address their pricing
issues and opportunities.
Key topic areas in the site include value-driven pricing, strategic
discounting, and value-based selling - which, in combination, will
help to answer difficult questions such as...
- Are you following the right pricing strategy?
-
Should you consider alternate licensing
models such as SaaS or Subscription ?
- Can new approaches to licensing and prices open
new market segments
- Are your packaging and price structures
aligned with customers' needs?
- Can new prices and discount schedules increase
revenues?
-
Can simpler price lists and discount
schedules increase deal flow?
- Are you investing discount dollars wisely?
- Is your value clear to the sales
team and your customers?
- What is the best way to transition to new prices?
Sometimes the content of the site
gives enough information to answer questions like those posed above. Often the
content helps frame issues requiring further discussion. If you'd
like us involved in the discussion, contact
us.
Pricing
topics of interest...
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