Online Store - Webinar CDs
Here are descriptions of webinars we presented under the auspices
of SoftwareCEO.com. Each CD (described below) consists of a 90 minute
browser-based presentation including voiceover and Q&A. In addition
to the CD, purchasers will also receive a PDF version of the presentation.
The title of each CD is...
The webinar audience included people directly involved in product
pricing including senior management, and members of the product
management or marketing team. The contents of these CDs can help
you and your company realize untapped revenue and profit opportunities.
Value-Driven Software Pricing: Get Customers
to Pay for Value Delivered — and Leave Less Money on the Table
The first part of the webinar covers the basics of how to set product
prices and establish discount schedules using value-based principles.
In the second segment, the focus is on identifying how to keep "value-driven
prices" in place — in face of tough market conditions,
talented purchasing agents, and sales professionals eager to strike
a deal and move on to the next prospect.
The takeaways from this webinar include:
- Fundamental concepts of price setting and structuring sales
transactions
- Techniques for developing simplified price lists and discount
schedules
- How to spot when sales need negotiating or discounting help
- Ways to improve the price-setting process
- How quarter-end sales pressures can be avoided
If you want to order this CD, you can order on-line through our
secure server or view and print an order form. Order
On-Line vs. Download
Order Form
What's the Right Price for My Software? Five
Steps That Will Help Set Standalone and Subscription License Prices.
The webinar consists of two parts. Topics in the first part include
how to set product prices and establish discount schedules applying
value-based principles to perpetual software licenses. In the second
segment, the focus is on how to choose the right pricing method
and how to modify perpetual license prices accordingly -- with particular
emphasis on subscription licenses.
Setting prices and then getting them to stick is becoming more
of a challenge when there are new and emerging business models like
software subscriptions, software-as-a-service, and on-demand software
availability.
Regardless of what pricing method is chosen, prices must relate
to the software company's business model, customer targeting, product
development, and financial plan. Balancing the factors -- Right
Pricing -- can have long-term positive consequences if done right
or big headaches if done incorrectly. Choosing the wrong pricing
method can only add to the pain.
This Webinar CD can help you if any of these issues concern you...
- You want to offer a new product on a software subscription
basis but are nervous because you are uncertain about how to set
the right price
- A competitor is offering a web-accessible product on a subscription
basis and you don't know whether or how to respond
- You are considering offering your customers the choice between
a perpetual license or a hosted, subscription but you want to
minimize the disruption to your revenue stream
- You are developing a business plan and want to understand the
impact the choice of licensing and hosting will have on your financials
- Your company has developed a lot of products over the years
and the price list has become way too complicated
- Customers - and your sales reps -- have been complaining more
loudly about your prices and you are unsure whether your prices
are set correctly
- "Flying by the seat of our pants" used to work when
you did pricing but competition is getting tougher and you are
wondering whether there is a better way
- Every other time pricing has gotten messed up and you swear
this won't happen this time to your product.
If you want to order this CD, you can order on-line through our
secure server or view and print an order form. Order
On-Line vs. Download
Order Form
Gaining an Edge in Pricing: How Pricing Can
Help Grow Customers, Revenues, and Profits
As technology becomes more widely available, companies cannot rely
on new products, gee-whiz technology, or more advanced features
to drive growth. In fact, more software companies are relying on
pricing-related strategies to drive their growth. This webinar discusses
how pricing is the driving force in four key strategic areas. Applied
properly, pricing can help remove some of the impediments to sales
that slow the growth in customers, revenues, and profits.
There are four areas where pricing can create a strategic advantage:
- Aligning price metrics with customers' businesses
- Setting price levels according to value delivered
- Controlling discounts to realize higher net prices and profits
- Developing long-term sources of recurring revenues
If you feel your pricing processes and practices get in the way
of success, this webinar CD will provide some of the insights and
practical tips and tools needed to do a better job of pricing. The
Webinar CD covers:
- 5-step plan for setting price
- How to align price metrics with your customers' businesses
- How to set price levels according to value delivered
- Establishing discounts and why monitoring discounts is important
for profitability
- Dealing with recurring revenues – from subscription licenses
to maintenance and support
If you want to order this CD, you can order on-line through our
secure server or view and print an order form. Order
On-Line vs. Download
Order Form
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