Non-Traditional Licensing

Articles and presentations covering non-traditional forms of software licensing that have gained considerable traction in recent years.

Software as a Service

Materials focused on SaaS, implementing it, planning for it, and responding when competitors deliver it.

• SaaS Value Delivery, Revenue and Growth - 28 slides presented at Softletter's 2010 SaaS University in Washington DC
• SaaS Pricing Actions That Can Lead to Success - 38 slides presented at Softletter's 2010 SaaS University in Dallas
• Pricing to Thrive - Not Just Survive - 20 slides presented at OpSource's SaaS Summit 2009
• Think Twice Before You Re-Price Your SaaS Offering - Four page article appearing in OpSource's Spring 2009 Newsletter.
• Pricing in a Crisis Economy - 30-slide webinar sponsored by OpSource in 2008

Subscription Licensing and Pricing

Materials focused on subscription pricing.

• Licensing + Payment Options = More Deals - 30 slides presented at SoftSummit 2008
• Reducing the Uncertainty of Subscription Pricing - brief article describing some steps to take
• Industry Turmoil: Will Short-Term Licenses Lead to Long-Term Headaches or Opportunities - article published by the Professional Pricing Society
• How to Price Subscription Software, and How salesforce.com Does It - article published in SoftwareCEO
• New Business Models: Pricing to Increase Competitive Strength - 30 slides presented at Software2005

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