What's New

Recent Presentations and New Materials

At Flexera Software's 9th annual SoftSummit Conference we presented How to Leverage the Value of Your Application. The presentation describes what ISVs can do to generate new revenues with little modification to the applications they now offer such as by offering deployment choices (On-Premise vs. Hosted). When ISVs understand what customers value and use a pricing framework, ISVs can generate new revenues from new customers as well as more revenues from existing customers – with only minor modifications to an existing application. The presentation is here.

We presented a 30-minute webinar with LeveragePoint Innovations entitled How to Develop a Value Proposition That Sells The presentation included tips on how to construct a quantifiable value proposition. We also covered how to use this to communicate value effectively. A recording of the webinar is here.

We were recently featured as a guest blogger for OpenView Labs, an affiliate of OpenView Ventures. The OpenView Labs postings are a treasure trove of information for early stage entrepreneurs. Here's a link to the post Ten Different Ways to Improve Product Pricing

SaaS Pricing for the Cloud was presented at a webinar sponsored by Rackspace, a well-known international hosting service provider. A recording of the webinar is available here; a PDF is available here. Attendeees of the webinar posted a number of questions; our responses are here.

Other articles about SaaS can be found on the Non-Traditional Licensing content page.

Online Pricing Skills

The Professional Pricing Society is offering an online course entitled How to Plan, Price and Deliver a Software-as-a-Service Offering. The materials gives an overview of what it takes to "get into" SaaS. Details are here >>>