What's
New
Recent Presentations
and New Materials
At
Flexera Software's 9th annual SoftSummit Conference we presented
How to Leverage the Value of Your Application. The
presentation describes what ISVs can do to generate new revenues
with little modification to the applications they now offer such
as by offering deployment choices (On-Premise vs. Hosted). When
ISVs understand what customers value and use a pricing framework,
ISVs can generate new revenues from new customers as well as more
revenues from existing customers with only minor modifications
to an existing application. The presentation is here.
We presented
a 30-minute webinar with LeveragePoint
Innovations entitled How
to Develop a Value Proposition That Sells The presentation included
tips on how to construct a quantifiable value proposition. We also
covered how to use this to communicate value effectively. A recording
of the webinar is here.
We
were recently featured as a guest blogger for OpenView Labs, an
affiliate of OpenView Ventures. The OpenView Labs postings are a
treasure trove of information for early stage entrepreneurs. Here's
a link to the post Ten
Different Ways to Improve Product Pricing
SaaS
Pricing for the Cloud was presented at a webinar sponsored
by Rackspace,
a well-known international hosting service provider. A recording
of the webinar is available here;
a PDF is available here.
Attendeees of the webinar posted a number of questions; our responses
are here.
Other articles
about SaaS can be found on the Non-Traditional
Licensing content page.
Online Pricing
Skills
The Professional
Pricing Society is offering an online course entitled How
to Plan, Price and Deliver a Software-as-a-Service Offering.
The materials gives an overview of what it takes to "get into"
SaaS. Details are here
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