Pricing

Every software company knows that pricing is the key to profitability, but they’re unsure how to license, package and price their solutions methodically. That’s where we come in. Our Monetization Framework enables you to achieve your full revenue potential. Learn more…

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Pricing

Every software company knows that pricing is the key to profitability, but they’re unsure how to license, package and price their solutions methodically. That’s where we come in. Our Monetization Framework enables you to achieve your full revenue potential. Learn more…

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Deal Velocity

As your software product line-up becomes more complex, your sales teams will struggle and your deal velocity will plummet. By balancing precision with simplicity, we’ll help you create more compelling offerings, land more deals and close them faster.


Deal Velocity

As your software product line-up becomes more complex, your sales teams will struggle and your deal velocity will plummet. By balancing precision with simplicity, we’ll help you create more compelling offerings, land more deals and close them faster.

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Training

One of the best ways to improve financial performance of your offerings is to learn from the industry’s top experts. Learn why other pricing professionals rely on us for the knowledge needed to be more effective. We conduct public and on-site workshops. Learn more…

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Training

One of the best ways to improve financial performance of your offerings is to learn from the industry’s top experts. Learn why other pricing professionals rely on us for the knowledge needed to be more effective. We conduct public and on-site workshops. Learn more…

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Getting your pricing right will have a larger impact on profit than any other variable under management control.

Launch your next big thing the right way.


How We Can Help

What We Do

Whether you are creating or updating your pricing, we will give you actionable recommendations based on our 3-step Monetization Process. The SPP Monetization Framework provides a disciplined approach including how to charge for your software and related services and how much to charge. Our recommendations are supported by a rationale and detailed analyses.
You get a comprehensive review of your current or future monetization plans using the SPP Monetization Framework. We evaluate your plans in terms of consistency with your business goals, alignment with value delivered, how well simplicity and precision are balanced, and ease of implementation with internal processes and systems.
You get an analysis of your sales team’s discounting behavior and trends. We’ll also give you detailed recommendations on proposed discounting structures and discounting processes for your sales team to follow. We’ll help you get the greatest return on your “discount dollar” investment.
You get help with specific problems you may be having with a particular element of your pricing or you can have access to us over a period of months to participate in your ongoing pricing and marketing activities. We can even train your staff on pricing and packaging.
Changes to pricing can ripple through your sales and marketing programs. Our experts bring a unique perspective including deep pricing expertise as well as SaaS operating experience. We’ll help ensure your sales and marketing teams are ready for anything the market may throw at them as you migrate to your new monetization approach.
Sometimes market research is needed to better understand your markets and customers — and is sometimes a requirement for investors. We can help you research prospects to focus on and build target lists for your business development efforts.

What You Get

Sales cycles are shorter when you simplify your software packaging and pricing. It takes less time to close deals when discounts are more standardized and there are fewer non-standard discount requests.
Close rates improve when your software packaging and pricing are aligned with how your customers derive value from its use. Salespeople will spend less time justifying your pricing and more time discussing value so customers will find it easy to say yes.
Deal sizes increase when your license and offerings scale well with value delivered. When customers are asked for amounts that scale with value delivered, the ones wanting more value are more likely to pay for it.
Revenue becomes more predictable when your sales and marketing processes are well tuned and provide an incentive for customers to pay on a subscription basis instead of an up-front lump sum. Recurring revenues eliminate much of the lumpiness typical in software start-ups.
More opportunities become available when your pricing and offerings are tailored to customer segments or for particular customers you want to attract.
It’s easier to enter new markets when your licensing and offering options address the needs of new prospects you are pursuing.


Our Success Stories


Our 300+ clients have enjoyed increased revenues, strong entries into new markets, and successful exits. Let us help you achieve your full revenue potential.

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“Your guidance and insight on software pricing, sales models and negotiation strategy was excellent. The software pricing model you gave me was invaluable in being able to play with numbers real time during a negotiation, resulting in a successful deal that left both parties happy. I just wish I had your model eight months ago!”
Sandy Williams, Director, Artificial Lift Performance


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What We’re All About

The commercial success of your idea in the marketplace depends on how you monetize what you create. Unfortunately, the software industry still lacks a comprehensive monetization framework to operate from. The typical shortcomings of the old “develop a pricing model” approach significantly limit your ability to drive more revenue and profit.

We believe today’s software companies require a more comprehensive approach to monetizing all aspects of intellectual property and related services. Because if your pricing is wrong, you’re sunk. Your sales and marketing teams will struggle and you’ll be left wondering why your solution failed to reach critical mass.

The SPP Monetization Framework was developed specifically for software companies. Unlike the less robust pricing models, the SPP Monetization Framework helps you realize your company’s full revenue potential. Say goodbye to the pricing model and its outdated, disorganized approach — use a framework that makes life easy for your sales and marketing teams again.

They’ll thank you for it.

Watch Pricing Isn’t Rocket Science!

Learn our proven monetization framework.

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