We build your pricing architecture.
Your team runs it.
Pricing experts who work exclusively in B2B software. Your pricing architecture is the three structural decisions (licensing model, packaging model, pricing model) that determine how your software captures value. We design yours from your evidence and pattern recognition across $480B of software deals. Your team operates it in LevelSetter with our expert guidance — subscription, not services.
Most pricing engagements end with a slide deck and a presentation. SPP designs the architecture, deploys it into your sales motion through LevelSetter, and your team operates it from day one as your pricing capability compounds with every deal.
Engagements run as continuous pricing — renewable. Each renewal is one we earn. Led by Chris Mele, ranked #1 on OpenView’s list of B2B SaaS pricing experts.
analyzed.
architecture intact.
value.
Our clients have been acquired by
Specialists in pricing AI — across AI products, AI-enabled services, and AI-embedded platforms.
Every engagement starts with a moment. A deal that exposed how fragile the pricing is, a competitor that moved, or a product that outgrew its packaging.
When pricing becomes the bottleneck, that’s the call.
When companies come to SPP.
First
product
Getting the licensing, packaging, and pricing architecture right from the start. Avoid the rebuilds that come from copying a competitor’s tier structure.
New
product line
Packaging a new capability without cannibalizing what works. Pricing AI features, expansion modules, or platform extensions correctly from day one.
Competitive
threat
A competitor moved their pricing and your response was to guess. We respond from data, not from panic. Ethically-sourced contract price points, not website snapshots.
M&A
or PE
Pricing due diligence before close, or transformation after acquisition. The architecture that survives PE-level scrutiny across 50+ documented exit events.
Inflection
point
Growth exposed the cracks. Discounting is out of control, deal velocity is slowing, and finance can’t reconcile what sales actually sold. The pricing architecture is the leverage point.
Three phases.
One continuous system.
DEFINE the
architecture
Customer interviews, sales-team insight, and competitive pricing analysis converge with your transaction data through LevelSetter‘s simulation engine. Validated against your actual customer base before anything ships.
DEPLOY into
your sales motion
Sales enablement on real deals, go-to-market rollout, discount governance, and CRM integration. We implement alongside your team, not hand off a playbook and wish you luck.
DEFEND
continuously
Strategic reviews, competitive response, and continuous validation of your pricing assumptions in the field. Your team gets better at this with every deal — not more dependent on us.
Same total change.
Different shape of risk.
Event-based pricing rolls metric, packaging, and price changes into one big event every few years — a rupture moment. Continuous Monetization (pricing iterated on the same cadence your team ships product) distributes that change across small iterations.
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of risk.
Same total change. Concentrated rupture vs. distributed adjustment.
What the architecture produces.
BambooHR
“We were stalled out at $22M in ARR. Then we engaged with SPP and were north of $180M not long thereafter.”
Jeff Adams, former CRO, BambooHR
OSISoft
Acquired by AVEVA (Schneider Electric) for $5B. Pricing architecture survived PE-level due diligence five years post-engagement.
BDNA
20% exit premium attributed to the pricing architecture. Two years post-engagement, Flexera acquired BDNA at a measurable revenue lift that went straight to enterprise value.
How we help.
B2B Pricing
Strategy
The architecture rebuild. Licensing, packaging, and pricing redesigned as one system.
AI Software
Pricing
Pricing AI products, AI-enabled services, and AI-embedded platforms for volatility, not around it.
New SaaS
Product Pricing
Architecture for new pricing decisions: launches, modules, metric introductions on existing products.
Evolve B2B
Monetization
Rebuilding monetization architecture when the model has fallen behind the product, market, or cost structure.
Legacy Software
Monetization
Perpetual-to-SaaS transitions modeled customer-by-customer, not by blanket cutover date.
Discounting
Analysis
Audit deal patterns. Rebuild the architecture so discount frequency drops 60-80%.
Competitive
Pricing Analysis
The Real Deal framework (competitive intelligence built from negotiated prices, the choice set buyers actually weighed, and customer-reported value, not scraped list prices) applied to your competitive set and integrated into LevelSetter.
PE Pricing
Due Diligence
Pre-LOI diagnostic, 90-day post-close implementation, continuous operation across the hold.
Go deeper on the topics that matter.
SaaS pricing
models
Why the pricing model is the wrong starting point, and what to decide first instead.
Enterprise
pricing
Deal velocity, discount governance, and complex sales motions in B2B software.
Value-based
pricing
What it actually takes in B2B software. Not the consumer version that gets quoted in the press.
AI software
pricing
Which AI capabilities to charge for, which to embed, and how to package outcome-based value.
The three
decisions
Licensing model, pricing model, packaging model. Why the order matters — and what most companies get wrong.
Frequently asked questions
Your pricing architecture should compound, not age on a shelf.
If your team is discounting without guardrails, losing deals they can’t explain, or navigating an AI pricing decision with no framework, that’s the conversation. Renewable. Each renewal is one we earn.